Lego and Pokémon have cemented themselves as pillars of Black Friday toy shopping because both icons have the rare dichotomous appeal to kids andadults. If anyone on your list is more of a Pokémon person — whether that's a 10-year-old just beginning their phase or a 30-year-old still religiously playing Pokémon Go(yes, we exist) — Target is the place to find Pokémon deals this Black Friday.

Target's Black Friday sale on Pokémon stuff offers 30% off Pokémon cards (including several premium collections), action figures, kids' apparel, Squishmallows, and more. We've pulled out some of the best steals below, but you might want to peruse the full six pages of Target Pokémon deals yourself.

And if you happen to find a better deal on something Pokémon (or any other item, for that matter) at Amazon or Walmart, Target's Black Friday price matching policy will come in clutch — the item just has to be identical to the one sold at the other retailer.

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Best Pokémon deals at Target

• Pokémon Pikachu Train and Play Deluxe Interactive Action Figure — $20.99$29.99(save $9)

• Pokémon Pikachu, Charmander, Bulbasaur, and Squirtle Action Figure Set — $20.99$29.99(save $9)

• Pokémon Trading Card Game: Charizard ex Premium Collection — $27.99 $39.99(save $12)

• Pokémon Trading Card Game: Paldea Friends Mini Tin 5-Pack — $34.99 $49.99(save $15)

• Pokémon Deluxe Holiday Calendar 2024 Battle Figure Pack — $41.99$59.99(save $18)