Pornhub is France Archiveslaunching a new and fully redesigned line of sex toys on Wednesday, and promoting the line with its "Not My Job" campaign.
The tube site partnered with ad agency BETC to create a video where household objects — an electric toothbrush, socks, a shower head — sing a parody of The Blood Hound Gang's "The Bad Touch" about how they're not meant to be sex toys. The video is a real doozy:
At the end of the video, the poor cucumbers and bike seat are "saved" by Pornhub's new sex toy line. Customers can try to guess one of 250 "household objects you shouldn't use for sex" on the campaign site for the chance to snag a unique discount code for up to 30 percent off a purchase.
BETC scanned hundreds of articles and online forums to find what offbeat items people have used to get themselves off, creative director David Martin Angelus said in a press release. "It’s amazing what people will have sex with when there isn’t a sex toy handy, especially in the current climate of shelter in place," he commented.
Additions to Pornhub's toy line include Spell, their version of the Hitachi wand; Silicone Cuffs, pretty self-explanatory; Trilogy, an anal training kit; and Tighten Up, an adjustable cock ring. The new toys are USB rechargeable and waterproof, with "powerful yet quiet" motors. They're made of black body-safe silicone and gold metallics, invoking Pornhub's recognizable black and orange logo.
The Trilogy set, modeled by Asa Akira Credit: pornhub "In redesigning and expanding our Pornhub Toys collection, we wanted to ensure our 130 million daily visitors have all the right tools — whether they’re enjoying their favorite Pornhub content on their own or exploring their fantasies and desires with others," said Pornhub vice president Corey Price in a press release. "It’s time to give household items a break once and for all."
Watch the campaign video and purchase toys here.
